A startup business or a business elite, online reputation has become a need of all business to grow in virtual world. However, like anything else in the world, this too has positive and negative side of a coin. It takes days, months and even years to ingratiate business image in the eyes of customers with hundreds of positive reviews and testimonials but all go in vein with just some negative comments or reviews by rivals. In this era of Online marketing, it is bit tough for customers as well to gauge between the arrivistes and tailspin companies affected through real and fake online reputation marketing tactics. Perhaps, the only solution left with genuine companies is to handle online reputation marketing sagaciously and actively with the points mentioned below:-
Gain positive reviews
Fruitions review policy- Make an interesting review policy to elicit potential customers to write genuine reviews and testimonials for your site in revert of gifts in the shape of coupons and discounts.
Ask for reviews- Always ask for true review from the customer after completion of project.
Customer’s preference- To gain publicity through word of mouth, concentrate on nothing but on customer’s satisfaction and preferences for work.
Get away with negative reviews
Create alerts in search engines- Search engines alerts will help you to know first about the negative reviews and comments from rivals to get rid off.
Gain positive reviews
Fruitions review policy- Make an interesting review policy to elicit potential customers to write genuine reviews and testimonials for your site in revert of gifts in the shape of coupons and discounts.
Ask for reviews- Always ask for true review from the customer after completion of project.
Customer’s preference- To gain publicity through word of mouth, concentrate on nothing but on customer’s satisfaction and preferences for work.
Get away with negative reviews
Create alerts in search engines- Search engines alerts will help you to know first about the negative reviews and comments from rivals to get rid off.
Use of copyright- You can always delete negative reviews, scams and complaints on your site with the power of copyrights.
Customers and viewers never ruminate about the reviews and take actions impulsively, hence this duties comes down on the shoulders of marketing experts of the organization. Therefore, online reputation is not about getting positive reviews but handling the negative ones simultaneously.
